Produced locally, here in Chapada dos Veadeiros, Jamu is a herbal drink, handcrafted with organic and 100% natural ingredients… and it’s delicious!
I was invited to develop the line of labels for the different flavors of Jamu.
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For “Cúrcuma e Laranja” (Turmeric and Orange), the task was to show the history of the drink's ingredients, from nature to the bottle, highlighting its clean and natural production.
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For Ginger and Lemon, the label should express the "Chapada Experience" with the right to a ride in a Kombi, campfire live music and, of course, a waterfall.
